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Personalized growth engineering

Overcome growth limitations with personalized growth engineering

Access the exact frameworks I used to grow a private equity group from $8M/year to $60M/year, raise $30M through Facebook ads, and generate over $1B in revenue.

BOOK A CALL See the mechanism
$1B+REVENUE GENERATED
$30MRAISED IN 9 MONTHS
5/6OFFER HIT RATE · 200+ LAUNCHES
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Dan BilzerianRich SchefrenJon BensonKevin TrudeauRuss RuffinoGoHighLevelRyan Zofay
Dan BilzerianRich SchefrenJon BensonKevin TrudeauRuss RuffinoGoHighLevelRyan Zofay
01 / THE CHAIN

Your business has one constraint limiting its growth

Think of your business as a chain. On one end, expenses. On the other, revenue.

THE LINKS IN THE MIDDLE

The stronger the chain, the more profit your business can make.

The reason you're not making the profit you want is that somewhere in that chain is a weak link.

The constraint.

Without finding it and reinforcing it, your business never grows past today. And if you add too much revenue — or too many expenses —

the chain simply breaks.

SO WE REFORGE IT — ON PURPOSE

Remove the limitation and growth becomes automatic.

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EXPENSES
REVENUE HANGING
LINK 04 · SCANNING TENSION 00%
02 / THE SPIRAL

This is why your business feels impossible to manage, grow, or scale

You know the potential is there. You know your business should be doing 8 or 9 figures. So every day you wake up and get to work — on the wrong problem.

The more links you fix without solving the ONE constraint, the more chaotic the business becomes. The harder it is to manage. The less money you take home, and the more you work.

Deep down you know you're on the verge of a massive breakthrough — or a catastrophic failure.

CHAOS
HOURS WORKED
TAKE-HOME
GROWTH
03 / TWO PATHS

So we need to remove the option of failure

PATH ONE — FAILURE
  • Keep strengthening links that are already strong
  • Add systems, tools, and headcount to a capped machine
  • Work more hours for a smaller share
  • Stay one bad quarter from the whole thing snapping
PATH TWO — REMOVE FAILURE
  • More free time to spend with your family
  • More cash to experience the life you deserve
  • More peace inside your life

If failure simply wasn't an option — how much more creative would you feel? How much more willing would you be to go all in? That's what removing the constraint actually looks like.

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What other owners say about removing the option of failure

8 CLIENT TESTIMONIALS — DROP VIDEO OR QUOTE ASSETS HERE

DRAGON
MICHAEL SAVAGE
TREVOR FEY
WILLIAM LAM
RYAN ZOFAY
DEBRA STANGL
JUSTIN HART
ADAM CAMP
04 / WHAT THIS LOOKS LIKE IN YOUR BUSINESS

At 6, 7, or 8 figures — something is hiding in there, sabotaging your growth

It's not your fault it exists. You made the business strong everywhere else — which is exactly why you're sitting there wondering why you're so far behind.

01Your belief system about what you deserve
02Your team's ability to implement what you hand them
03High CAC paired with product economics that cap scale
04An offer with no novelty against your competitors
05AI tools with no closed-loop self-optimization

You're not behind. You're constrained.

Often you're doing the right things, really well, with the right systems — just at the wrong time. All you have to fix is the sequence of solutions you install. Once you fix that: growth happens automatically, profit frees up, and the business becomes the vehicle that delivers the life you want.

[ PHOTO ]
2022 — THE BAD YEAR
MY LIFE BEFORE I REALIZED THIS

$1.6M a month in. $1.55M a month out.

My daughter was two. I was running a construction company doing about $1.6M/month — which sounds great. It wasn't. I was working 80+ hours a week, and my wife at the time told me she wanted a divorce.

So I found EOS. Six months and a mountain of work to implement it. I built SOPs. I generated more jobs in a week than most contractors do in a quarter. In my mind I was strengthening the chain — but none of it touched the weak link. It just buried it under systems, processes, and revenue. Which is why the business couldn't actually grow.

Then a private equity group bought the company — and taught me the lesson: if you want to grow, you don't ADD. You REMOVE everything non-essential, find the problem, and solve it.

$8M$60M IN ONE YEAR, AFTER I APPLIED IT
05 / WHAT MY LIFE LOOKS LIKE NOW

Four companies. Four hours a week.

01Telemedicine
02Consulting
03Info offers
04Software dev
[ FAMILY ]
[ ON STAGE ]
[ TRAVEL ]
[ SPEAKING ]

Every one of them is run by a team I manage in about four hours a week — profitable and stable. The only reason I could grow four at the same time is that I cracked finding the weak link and solving it. Now my team runs that process on autopilot.

06 / A RECENT CLIENT $400K/MO AT PEAK · $100K/MO WHEN WE MET · $100K/MO BURN

Ninety days, three constraints.

They wanted to increase the marketing budget. That would have cost money they didn't have, driven more traffic to a page that didn't convert, and generated leads they couldn't reach.

DAY 30

Message, not budget

Incongruent marketing-to-sales message. We fired the outsourced agency and brought two marketers in house — while only increasing overhead $1,000/month.

DAY 60

$33,000 back

Diagnosed an issue in their Google Ads account and saved $33,000 in ad spend — producing the same revenue.

DAY 90

$240,000 month

Diagnosed a speed-to-lead issue. They generated $240,000 in revenue that month — from $100k when we met.

NEXT CONSTRAINT

Trust at the top

Now we're building an app to acquire low-ticket customers and drive demand for their high-ticket program — because the next constraint is the number of high-ticket buyers who trust them.

Most owners can't see the water they're swimming in.

It's not your fault. You're just too close to the business.

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SCROLL → TRACK THE 90 DAYS
[ BIO PHOTO ]
07 / WHO I AM

My name is Max Mayes

  • Generated over $1B in online revenue
  • Raised $30M in 9 months through Facebook ads alone
  • Sold my construction company to a PE group, came on as business dev director, took them $8M → $60M in one year
  • Legendary marketers hit 1-out-of-6 offers. My hit rate is 5-out-of-6 — across 200+ launches

Why? Because I see constraints in the market that need solving and know how to build the solution. It's why Dan Bilzerian, Rich Schefren, Jon Benson, Kevin Trudeau and Russ Ruffino have hired me to fix their own offers. It's why GoHighLevel gave me the highest paid affiliate contract in their history. People bring me business problems everyone else calls unsolvable.

APPLY TO WORK WITH ME
08 / THE DIFFERENCE

How you've been taught to grow a business doesn't work

THE OLD WAY
  1. Start a business
  2. Try to grow the business
  3. Add unnecessary systems
  4. Solve problems that don't need solving
  5. Hit a growth ceiling
  6. Repeat
  7. Stay capped until you trial-and-error your way through
THE NEW WAY
  1. Start a business
  2. Identify the #1 constraint to solve
  3. Solve the constraint
  4. Repeat
  5. Experience sustainable growth
09 / HOW I CAN HELP

Three ways in. Your constraint picks one.

OBJECTIVE — MORE CASH

Growth Consulting

  • +Offer analysis
  • +Marketing process
  • +Sales process
  • +In-house marketing team
  • +Developing marketing systems
RESULT: COLLECT MORE CASH FASTER
OBJECTIVE — MORE SCALE

AI Integration

  • +AI integration audit
  • +Custom software build
  • +Native AI architecture
  • +Developer training
  • +Team AI adoption
RESULT: AUTOMATE YOUR BUSINESS
OBJECTIVE — BETTER LEADERSHIP

FounderOS

  • +Founder coaching
  • +Limiting belief removal
  • +Team management training
  • +Leadership development
  • +Delegation training
RESULT: BECOME A LEADER
BOOK A CALL SEE THE FULL BREAKDOWN →
10 / WHAT'S THE NEXT STEP

Seven steps. No surprises.

  1. 01Click the button below
  2. 02Fill out the form
  3. 0315-minute intro call with me, to make sure we're aligned
  4. 04Wait 48 hours
  5. 05Show up to your 45-minute delivery call
  6. 06Take what I give you and implement it — or move forward with me
  7. 07Begin onboarding
BOOK A CALL WITH ME SEE EACH STEP IN DETAIL →
11 / FAQ

The questions I get every week

It starts with a 15-minute intro call, then 48 hours where I dig into everything you've given me, then a 45-minute delivery call where I hand you the constraint and the plan to solve it. From there you either implement it yourself — the roadmap is built to be sufficient on its own — or you hire me to implement it with you. Every engagement is personalized, which is why I don't sell packages.

An agency gives you a fraction of their attention and a playbook they run on everyone. A firm sends analysts and a partner who reviews the deck. I run these plays in my own four companies — when I prescribe AI, I've already built and shipped it in production. And I only take a small number of businesses at a time.

Then I tell you, and we don't pretend otherwise. Sometimes the play is a hire, a SKU kill, a pricing redesign, a rewritten sales motion — or your own belief about what you deserve. The constraint dictates the work, not the other way around.

You leave the delivery call with the constraint named — that's 48 hours after our first conversation. The most recent client saved $33,000 by day 60 and posted a $240,000 month by day 90. Your numbers will be your own, but the sequence is the same.

One constraint stands between you and the next level

Find it. Break it. Grow.

Fifteen minutes to see if we're aligned. Forty-eight hours of my work. Then the plan — yours to run either way.

BOOK A CALL WITH ME A small number of businesses per quarter
THE PROCESS

Follow this process to maximize your results

Let me break down each step so you know exactly what to expect.

01020304050607
STEP 01

Click the button

The first step to removing your growth limitation is clicking the button below any one of these steps. That takes you to the application page.

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STEP 02

Fill out the form

A few questions about your business — the basics:

  • What you do
  • Where you're at
  • Where you're going

This is what I use to prepare for our 15-minute call.

BOOK A CALL
STEP 03

15-minute intro call

This is where I tell you what I think needs to happen and you fill me in on anything I'm missing. I may ask to see your ad accounts, hear about your team. We leave with clarity on what happens next.

BOOK A CALL
STEP 04

Wait 48 hours

This is where I do the work. I dig into every insight you've given me, write the plan of action, and build the roadmap for your business specifically. Every engagement is personalized — which is why I don't sell packages.

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STEP 05

45-minute delivery call

We go over the constraints I found, discuss whether the problem you thought you had is the one that needs fixing first, and I give you the steps to solve it. You leave with two options:

  1. 01Implement it yourself — the roadmap is built to be sufficient on its own
  2. 02Hire me to implement it with you

Either way you'll be lightyears ahead of where you started.

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STEP 06

Implementation & action

This step is up to you. Take the roadmap and implement it to the letter and your constraint gets solved. Or hire me to solve it — and we move to the next step.

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STEP 07

Onboarding

  • You get into our project management tool
  • We set the cadence of communication
  • If needed, I introduce you to the team
  • And whatever else gives you clarity for the journey
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SERVICES

Three ways I can help. Your constraint picks one.

Don't know where to start — or think you do? Book the call and I'll guide you to the right place.

PRIMARY OBJECTIVE — MORE CASH

Growth Consulting

For businesses where the constraint sits between the market and the money: the offer, the message, the sales motion, or the team running them.

RESULT: COLLECT MORE CASH FASTER
  • +Offer analysis
  • +Marketing process
  • +Sales process
  • +In-house marketing team
  • +Developing marketing systems
PRIMARY OBJECTIVE — MORE SCALE

AI Integration

For businesses capped by human throughput. I've built and shipped these systems in my own software company — closed-loop, self-optimizing, not another tool for someone to babysit.

RESULT: AUTOMATE YOUR BUSINESS
  • +AI integration audit
  • +Custom software build
  • +Native AI architecture
  • +Developer training
  • +Team AI adoption
PRIMARY OBJECTIVE — BETTER LEADERSHIP

FounderOS

For when the constraint is the founder — the belief system, the delegation, the team's ability to take what you give them and run. The hardest one to see from the inside.

RESULT: BECOME A LEADER
  • +Founder coaching
  • +Limiting belief removal
  • +Team management training
  • +Leadership development
  • +Delegation training

Not sure which one you need? That's the point — the audit tells us.

BOOK A CALL NOW
APPLICATION

Apply to remove your business' #1 constraint

TAKES ABOUT 90 SECONDS · CALENDAR OPENS AFTER SUBMIT
APPLICATION RECEIVED

Pick your 15 minutes below.

[ CALENDAR EMBED ]
WHAT HAPPENS NEXT
01
15-minute intro callI tell you what I think needs to happen. You fill in what I'm missing.
02
48 hoursI dig in, write the plan, and build your roadmap.
03
45-minute delivery callYour constraint, named — with the play to break it. Yours to run either way.
[ TWO PROOF QUOTES ] Drop in the strongest two testimonials — ideally with the number attached.
CONTACT

Contact Max Mayes

For everyone looking for something different — questions I didn't answer, a podcast, a stage. Fill out the form and I'll get back to you in 24–48 hours.

SENT — I'LL REPLY WITHIN 24–48 HOURS.